The Development path and Opportunities of the Medical Tourism industry

With the implementation of the visa-free entry policy, while activating the inbound Tourism market, it also provides development opportunities for Medical Tourism in cross-border cities. Overall, however, China's Medical Tourism industry started relatively late and is still mainly focused on customer output. There are still no well-known brands in domestic Medical Tourism. To develop the Medical Tourism industry in local cities, three key aspects should be prioritized.

The first is to develop both domestic and international markets

The Medical Tourism market in various regions should be viewed from two aspects. The first is the interception of local Medical tourists. When developing Medical Tourism in various regions, it is essential to first focus on the local Medical Tourism customer base. By analyzing the main diseases of the customer base, exploring expert medical resources, establishing remote connections with core medical institutions, or introducing core medical institutions to build branch bases, Develop corresponding Medical Tourism products in a targeted manner to retain local customers and consolidate the base of the Medical Tourism market. The second is the attraction of Medical tourists from other places. Based on the relative advantages of local Medical standards, combined with characteristic therapies, chronic disease rehabilitation and convalescence services, and supporting local high-quality resources, we will specifically build a high-end medical service base, continuously develop the surrounding Medical Tourism market, and strive for development space.

The second is to build a portfolio of medical products

After clarifying the market, different Medical Tourism products should be developed based on the needs of different customers, and corresponding product strategies should be formulated. Based on the analysis of the domestic and international Medical Tourism market, the main medical products include four categories: traditional Chinese medicine therapy, precision physical examination, specialized medical care, and chronic disease convalescence.

1. Specialized traditional Chinese medical therapy. Acupuncture, moxibustion, cupping, massage, foot bath and other therapies, as well as the health and wellness models of traditional Chinese medicine diagnosis and treatment and chronic disease management, are increasingly favored by medical and health care tourists. Starting from the unique local traditional Chinese medicine, we can promote traditional Chinese medical therapies and health preservation culture, and build a traditional Chinese medicine-themed tourism base integrating treatment, health preservation, vacation and tourism.

2. In-depth health check-up. Based on the demand for health prevention, we focus on major disease screening targeting digestive system cancers, lung cancer, breast cancer, uterine cancer, etc., as well as functional medical tests such as genetic testing, immunity testing, environmental toxin testing, endocrine testing, and trace element testing. We are vigorously developing in-depth health check-up products. Introduce well-known precision physical examination medical institutions to provide services such as precision physical examinations, health assessments, early tumor screening, and medical detoxification.

3. Specialized medical care with distinctive features. Build specialized medical brands around dentistry, ophthalmology, orthopedics, cardiac surgery, cancer treatment, neurosurgery, etc., carry out brand cooperation with internationally certified hospitals and specialized centers, attract and cultivate expert-level physician talents, and improve the level of specialized diagnosis and treatment.

4. Rehabilitation and convalescence for chronic diseases. Combining the characteristic resources of urban medical rehabilitation, in response to the medical service demands such as postoperative rehabilitation, chronic disease rehabilitation, and sub-health adjustment, we provide integrated health services covering professional detection, assessment, prevention, treatment, nursing, and health management by means of exercise therapy, hot spring therapy, rehabilitation nursing, physical therapy, and dietary therapy. ‌

The third is to comprehensively improve the service system

Adhering to the concept of "patient-centeredness", we encourage hospitals to obtain certifications from organizations such as ISO, introduce the most advanced medical devices and operation equipment, and expand the professional talent team by introducing elites from abroad and training doctors domestically. We integrate medical care and tourism and attract tourists by improving service quality in multiple aspects.

First, establish a highly transparent medical security system to ensure that medical prices, service processes, service types, and consultations between service institutions and doctors are all open and transparent. Second, actively guide medical staff of major medical service institutions to participate in medical system certification to enhance the credibility of their practice. Third, actively cultivate various professional Medical Tourism service formats, including Medical Tourism agencies, Medical insurance, companion hotels, special catering, etc., and strengthen the training of professional Medical Tourism service personnel.